Background

BNP’s Market Research Division was commissioned to conduct a Reader Plans Study for ISHN, to support an editorial about the future business plans of ISHN readers. This article will appear in the January 2015 issue of ISHN.

Objectives

The key objectives for this study are to:

  • Determine organizational health & safety-related plans for next year, including budget and other resources
  • Understand perceived job satisfaction and job security?
  • Understand the perceived operational challenges related to health and safety?
  • Obtain safety goals for next year

Study Details

Target Audience: Active, qualified ISHN subscribers who work in industries except mining, distribution, wholesale/retail, freight forwarding/3PL/transportation services and Government

Sample Selection: Systematic random sample on an Nth basis

Survey Method: Web

Incentive: Two $100 and one $50 American Express gift cards for three survey participants

Fieldwork Dates: November 18 - December 2, 2014

Data Tabulation and Presentation

All closed-ended numerical data is tabulated using SPSS (a statistical software package), while open-ended questions are either summarized, coded or included as written by respondents, as appropriate.

Sample sizes may vary throughout the report due to skip logic, data cleaning or missing responses. Some totals may not equal 100% due to rounding.

Be sure to consult with the Market Research group before using results from this study for external purposes (i.e. sales, promotional materials, editorial/content, etc.).

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ISHN READERS PLAN STUDY

 

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