Crisis management expert stresses readiness
That's why if your company faces a crisis situation - whether it's a natural event such as a fire, flood or tornado, or a human event like a terroristic situation or an act of violence - how you react could prevent it from turning into a full-fledged disaster.
Remember these six rules that will help your company see its way through the crisis, according to Livingstone:
Rule #1: All crises are manageable. Don't panic. There are solutions to the problem. By being prepared in advance, you'll be able to manage the situation.
Rule #2: Plan for the worst, hope for the best. Have a crisis management plan in place, review it periodically and update it as necessary.
Rule #3: Quick action is essential. People must be prepared. Rely on employees who will be able to think quickly and not be paralyzed by the situation.
Rule #4: Don't confuse crisis management with public relations. Saving face is not the goal. Don't cover up something that went wrong. Admit there is a problem, and attempt to fix it.
Rule #5: Don't play the blame game. Rather than blame someone or something else, spell out the facts in a way that puts your company in the best possible light.
Rule #6: Every crisis is an opportunity. Dealing with a crisis situation can help your organization come face to face with deficiencies and start improving in those areas.