Vendor News & Case Studies

Wiley X® eyewear makes an open-and-shut case for boosting optical sales

Convenient sales and demonstration tool a cornerstone in building new profit center

September 12, 2011
KEYWORDS glasses / premium / safety / wiley
/ Print / Reprints /
/ Text Size+

Premium performance sunglass manufacturer Wiley X® Eyewear has unveiled a new Sample Case specially designed for professionals in the optical and safety eyewear markets.

Fashioned from soft, yet durable fabric and featuring both a handle and comfortable shoulder strap, this new case is the ideal way for optical professionals to “show and sell” the Wiley X performance sunwear and safety message to commercial and industrial employers. This case is part of a comprehensive effort by Wiley X to promote the importance of proven eye protection and minimizing on-the-job eye injuries that cost companies millions in down time and medical expenses. Tools like this and Wiley X’s recently launched “Blue Print for Success” program are not only spreading the word about eye safety, they are helping eyecare professionals increase profits by serving a largely untapped market.

Each sample case features two removable product trays with each tray capable of holding 12 pairs of Wiley X glasses (24 pairs total).  The trays are designed to stand up on a table at a 45 degree angle to enable clear viewing of the unique safety features of these premium glasses. Wiley X is the only premium performance sunwear manufacturer whose entire line meets ANSI Z87.1-2003 high velocity and high mass impact safety and optical standards.  Some models also meet the military’s stringent Ballistic VO Impact Standards; a key reason Wiley X is a leading provider of protective eyewear to elite U.S. Special Forces units around the world.

Despite their OSHA-grade protection and rugged reputation, each pair of Wiley X glasses is designed to be comfortable, lightweight and stylish.  This is key to Wiley X’s rapid growth in the industrial safety market because workers actually want to wear a premium level safety glass like Wiley X.

To learn more about the company’s new 24-pair Sample Case — or Wiley X’s full line of performance protective eyewear for work and play — visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at

Did you enjoy this article? Click here to subscribe to ISHN.

You must login or register in order to post a comment.



Image Galleries

Scenes from the World of Safety

Sights, signs & symbols from the National Safety Congress & Expo held in San Diego, CA, September 15-18

12/11/14 11:00 am EST

Why Flame Resistant Workwear? Understanding Workplace Hazards and OSHA Compliance

By defining the leading causes of flash fires, electric arc and molten metal splatter, we will address the ways in which companies can better protect their employees from such hazards through proper staff outfitting. In the topic, we will discuss the benefits of – and recent developments to – flame-resistant workwear and what to consider when creating a program for your employees.

ISHN Magazine


2014 December

Check out ISHN's last issue of the year, which features articles about distance learning, foot protection and confined space.

Table Of Contents Subscribe


M:\General Shared\__AEC Store Katie Z\AEC Store\Images\ISHN\safetyfourth.jpg
Safety Engineering, 4th Edition

A practical, solutions-driven reference, Safety Engineering, 4th edition, has been completely revised and updated to reflect many of today’s issues in safety.

More Products

For Distributors Only - SEPTEMBER 2014

ISHN FDO SEPTEMBER 2014For Distributors Only is ISHN's niche brand standard-sized magazine supplement aimed at an audience of 2,000 U.S. distributors that sell safety products. Circulation only goes to distributors. CHECK OUT THE SEPTEMBER 2014 ISSUE OF FDO HERE


Facebook logo Twitter YouTubeLinkedIn Google + icon

ishn infographics

2012 US workplace deathsCheck out ISHN's new Infographic page! Learn more about worker safety through these interactive images. CLICK HERE to view the page.