Vendor News & Case Studies

Wiley X® eyewear makes an open-and-shut case for boosting optical sales

Convenient sales and demonstration tool a cornerstone in building new profit center

September 12, 2011
KEYWORDS glasses / premium / safety / wiley
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Premium performance sunglass manufacturer Wiley X® Eyewear has unveiled a new Sample Case specially designed for professionals in the optical and safety eyewear markets.

Fashioned from soft, yet durable fabric and featuring both a handle and comfortable shoulder strap, this new case is the ideal way for optical professionals to “show and sell” the Wiley X performance sunwear and safety message to commercial and industrial employers. This case is part of a comprehensive effort by Wiley X to promote the importance of proven eye protection and minimizing on-the-job eye injuries that cost companies millions in down time and medical expenses. Tools like this and Wiley X’s recently launched “Blue Print for Success” program are not only spreading the word about eye safety, they are helping eyecare professionals increase profits by serving a largely untapped market.

Each sample case features two removable product trays with each tray capable of holding 12 pairs of Wiley X glasses (24 pairs total).  The trays are designed to stand up on a table at a 45 degree angle to enable clear viewing of the unique safety features of these premium glasses. Wiley X is the only premium performance sunwear manufacturer whose entire line meets ANSI Z87.1-2003 high velocity and high mass impact safety and optical standards.  Some models also meet the military’s stringent Ballistic VO Impact Standards; a key reason Wiley X is a leading provider of protective eyewear to elite U.S. Special Forces units around the world.

Despite their OSHA-grade protection and rugged reputation, each pair of Wiley X glasses is designed to be comfortable, lightweight and stylish.  This is key to Wiley X’s rapid growth in the industrial safety market because workers actually want to wear a premium level safety glass like Wiley X.

To learn more about the company’s new 24-pair Sample Case — or Wiley X’s full line of performance protective eyewear for work and play — visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at

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