For Distributors Only

Are you committed to a safety culture?

Mike Smeaton on the Safety Marketing Group

May 4, 2012
/ Print / Reprints /
ShareMore
/ Text Size+
Who has “safety authority” at the end-user customer? Is it the safety director or the purchasing department?

Does the end-user customer have a “Safety Culture” that is recognized all the way from top management down to the employee on the shop floor?

Does that “safety authority” understand the importance of procuring safety products and supplies that have “brand authority”?

Do they purchase these items from a company that has these same values or culture? What kind of distributor has a “Safety Culture”? Is it a distributor that sells rope, dope and soap? Or is it the independently owned safety equipment distributor?

The term “safety specialist” is thrown around today in very loose terms; is it a 20-hour class, a 40-hour class and then all of a sudden you are a “safety specialist”?

I hope I can answer that question for you! 

The independently owned safety equipment distributor has a passion for a “Safety Culture” and understands the product that goes into the box that goes to the end-user customer. They have the relationships with manufacturers of safety equipment, especially the ones that have “brand authority.”

Is the end-user customer looking for “value-added services”? Well, that is what the “safety specialist” is all about; that is their sweet spot!

Safety Marketing Group (SMG) is a buying-marketing group of independently owned safety equipment distributors that are dominant in their own market. There is an advantage to belonging to SMG if you are committed to a “Safety Culture” and have “safety authority” in your marketplace. Our Preferred Suppliers have “brand authority” and offer our distributors the best opportunity to service the end-user customer and provide all the “value added services” that they need and require.

Did you enjoy this article? Click here to subscribe to ISHN.

Recent Articles by Mike Smeaton

You must login or register in order to post a comment.

STAY CONNECTED

Facebook logo Twitter YouTubeLinkedIn Google + icon

Multimedia

Videos

Image Galleries

ASSE Safety 2014 Review

A gallery of photos from the sprawling Orange County Convention Center in Orlando, where ASSE’s annual professional development conference was held June 8-11. All photos courtesy of the American Society of Safety Engineers.

9/9/14 2:00 pm EDT

Welding: It doesn't have to be a grind. The latest in respiratory protection and PPE for welders and grinder

Attendees of this webinar will gain knowledge of hazards and appropriate PPE for welding applications, regulatory drivers that are changing the landscape of PPE within welding applications and the latest product technologies being offered in welding PPE.

ISHN Magazine

ISHN_0814cov.jpg

2014 August

Check out ISHN's August issue which features content about pain prevention, forklift operation safety and a preview of the National Safety Congress and Expo.

Table Of Contents Subscribe

THE ISHN STORE

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\ISHN\safetyfourth.jpg
Safety Engineering, 4th Edition

A practical, solutions-driven reference, Safety Engineering, 4th edition, has been completely revised and updated to reflect many of today’s issues in safety.

More Products

For Distributors Only - May 2014

ISHN0514FDO_cover.jpgFor Distributors Only is ISHN's niche brand standard-sized magazine supplement aimed at an audience of 2,000 U.S. distributors that sell safety products. Circulation only goes to distributors. CHECK OUT THEMAY 2014 ISSUE OF FDO HERE

ishn infographics

2012 US workplace deathsCheck out ISHN's new Infographic page! Learn more about worker safety through these interactive images. CLICK HERE to view the page.