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Gateway Safety launches new website featuring interactive, product-centric design

November 15, 2012
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Gateway Safety launches new websiteIn coordination with the 100th anniversary of the National Safety Council, Gateway Safety has launched a new website at www.GatewaySafety.com. The site is heavily focused on the company’s products, presenting them in a clear, easy-to-navigate format. Visitors will enjoy a very personal, interactive experience that offers several different paths and options to obtain information on safety products in the Eye, Head + Face, Hearing, and Respiratory Protection categories. Each individual product page displays the unique features and benefits of Gateway Safety’s products in a hands-on, rollover format.

“We looked at which areas generated the most traffic on our previous site and what trends were most successful,” explains Katie Mielcarek, Marketing Coordinator at Gateway Safety, who led the redesign effort. “We also gathered valuable input from customers and users of the site and incorporated these ideas into the new design.”

The new website still incorporates the highly popular “Distributor Center,” a section tailored specifically to the needs of Gateway Safety distribution partners. Here, distributors will find helpful support tools, such as product images, literature, and sales rep contact information. Brand new to the site is the “Real Life Stories” section, which hosts testimonials and striking photos from Gateway Safety product users. However, according to Mielcarek, the most popular new section of the site just might be the “Junior Fan Club,” where the youngest Gateway Safety fans will get the opportunity to strut their stuff. Visit the new GatewaySafety.com to check them out!

About Gateway Safety, Inc.

For more than 65 years, Gateway Safety has been designing and manufacturing award-winning, cost-effective safety products in eye, face, head, hearing, and respiratory protection. Gateway Safety works hard to provide personal protective equipment that workers want to wear––helping companies increase safety compliance, improve the overall welfare of their employees, and reduce the high costs associated with workplace injuries. With many products independently certified to meet ANSI and CSA standards, Gateway Safety ensures its products are safe, durable, and of the highest quality. For more information, contact: Gateway Safety, Inc., 11111 Memphis Avenue, Cleveland, Ohio 44144. Phone: 800-822-5347. Fax: 216-889-1200. Web: www.GatewaySafety.com/PR. E-mail: marketing@gatewaysafety.com.

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