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Bulwark to participate at ASSE’s Safety 2013 in Vegas

The MVP of FR set to roll big at the Super Bowl of Safety

June 13, 2013
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Convention NewsBulwark, the world’s largest brand of flame resistant (FR) apparel, today announced the company’s plans to participate at the American Society of Safety EngineersSafety 2013 Conference in Las Vegas (Las Vegas Convention Center, June 24-27, 2013). A fantastic opportunity for “the FR outfit of No Compromise,” according to David Crace, VP of Marketing at VF Corporation (Imagewear).

“At Bulwark, we have come to think about ASSE's annual Safety show as our Super Bowl,” says Crace. “ASSE represents the very core of the Safety, Health & Environmental community, just as Bulwark represents the very core of FR. It’s an honor – and frankly, an obligation – for us to be there. To connect with safety managers on a 1:1 basis, to remind them of all the ways our obsessive vigilance can translate to their ultimate trust; and to show them where we as a brand, and the industry as a whole, are headed."

Bulwark will have a significant presence on the show floor at Safety 2013. First, at a “showcase” booth (#1337), where visitors can get the latest information on NFPA 70E, NFPA 2112 and Combustible Dust; as well as pose their burning questions to Bulwark’s Technical Experts at the booth’s FR Smart Bar throughout the event. Then again at the Bulwark-sponsored FR Lounge, (Booth #537) – where those who gain admission can mix and mingle with their SH&E peers, as well as get an exclusive look at the latest Bulwark apparel. To gain admission, attendees must first go to Booth #1337 or sign up online at www.bulwark.com/Events/ASSE.

To add to the excitement, Bulwark is also planning a number of great giveaways at random times in both of its floor locations. Ranging from free custom T-shirts and hats, to ten sets of $100 in casino chips for the table, to a free iPad for one lucky winner. “Just bet on 42 years of FR experience and register at Booth #1337,” says Crace.

For updates on all Bulwark happenings at Safety 2013, follow them on Twitter (@Bulwark FR) and on Facebook (www.facebook.com/BulwarkFR). And please direct all press inquiries to Angie Wilson, Market Manager 615.565.5358 or angie_wilson@vfc.com.

About Bulwark®

Bulwark® is the North American market leader in durable flame resistant protective garments.  We were born in the Canadian oilfields 42 years ago, and have been the choice of industry professionals ever since.  We offer the widest assortment of flame resistant shirts, pants, jeans, coveralls and outerwear in the industry.  Our clothing is made with an obsessive diligence for precision and quality because what we do saves lives.  We are part of VF Corporation, a global leader in branded lifestyle apparel.  For more information, please visit www.bulwark.com

About VF Corporation

VF Corporation is a global leader in branded lifestyle apparel and footwear with more than 30 brands. The company’s largest five brands are The North Face®, Wrangler®, Timberland®, Vans®, and Lee®. Other brands include 7 For All Mankind®, Bulwark®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, Kipling®, lucy®, Majestic®, Napapijri®, Nautica®, Red Kap®, Reef®, Riders®,Splendid® and Smartwool®. For more information, please visit www.vfc.com.

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