Today's News / Occupational Safety

Is behavior-based safety dead?

Dr. E. Scott Geller leads large-scale safety movementAt ASSE’s Safety 2013 I was asked by an author writing an upcoming article for ISHN magazine: “Should I title it, ‘The Demise of BBS,’ or the ‘Evolution of BBS’?”

To paraphrase Mark Twain, reports of BBS’s death are greatly exaggerated. It’s been employed by safety pros for more than 30 years now, since Proctor & Gamble Safety Manager Gene Ernst started industry’s first BBS program in the 1970s. ISHN magazine reader surveys show that approximately 50-60 percent of readers have integrated BBS programs into their overall safety program.

“That’s the evolution,” said former ASSE President Skipper Kendrick. “In the beginning, BBS was the magic bullet and folks thought that’s all they had to do. BBS was their safety program, and that was a mistake. Over the years safety pros have learned to use BBS as one element, one piece of the puzzle, of their overall safety program.”

The idea of the “demise of BBS” might come from a marketing perspective. It’s instructive to look at the writings of Dr. Scott Geller, a widely acknowledged BBS “guru.” In 2001 Dr. Geller wrote a 430-page hardcover book, “Keys to Behavior-Based Safety.” In 2005, he wrote what he called a groundbreaking book, “People-Based Safety: The Source.” PBS expanded BBS to include theory and practical advice on acting, coaching, thinking and seeing (ACTS). Dr. Geller called it humanistic behaviorism.

In 2007 came another PBS book, “Leading with People-Based Safety: Enriching your Culture." Moving quite a ways from behavioral observation and feedback, or what critics simply called “teaching workers how to spy,” the 2007 PBS book focused on issues such as building trust, improving risk perceptions, improving coaching, and improving the quality of one-to-one safety conversations.

Several years later Dr. Geller began referring to his work under the umbrella of “the human dynamics of injury prevention.”

Most recently, in 2012, he published a book, “Actively Caring for People: Cultivating a Culture of Compassion.” The good doctor had moved from observation checklists to compassion: “Imagine a world full of compassion, nations without wars, communities without violence, organizations without interpersonal conflict, schools without bullying, and families without abuse,” read a description of the book.

We caught up with Dr. Geller at his Safety Performance Solutions booth on the expo floor at Safety 2013. “It’s all about actively caring, that’s what it is,” he asserted.

Did you enjoy this article? Click here to subscribe to ISHN.

Recent Articles by Dave Johnson

You must login or register in order to post a comment.



Image Galleries

Scenes from the World of Safety

Sights, signs & symbols from the National Safety Congress & Expo held in San Diego, CA, September 15-18

11/4/14 2:00 pm EST

Eye Injuries: You rarely see them coming. Practical Solutions for reducing injuries to the eye.

The 3M Eye Injury Reduction webinar will provide an examination of how to help solve eye injuries in the workplace. This issue continues to challenge virtually every industry, and the solution is often times multifaceted. 3M will share some new tools and approaches to help you in solving this issue.

ISHN Magazine


2014 October

This issue features articles about PPE safety and OSHA standards

Table Of Contents Subscribe


M:\General Shared\__AEC Store Katie Z\AEC Store\Images\ISHN\safetyfourth.jpg
Safety Engineering, 4th Edition

A practical, solutions-driven reference, Safety Engineering, 4th edition, has been completely revised and updated to reflect many of today’s issues in safety.

More Products

For Distributors Only - SEPTEMBER 2014

ISHN FDO SEPTEMBER 2014For Distributors Only is ISHN's niche brand standard-sized magazine supplement aimed at an audience of 2,000 U.S. distributors that sell safety products. Circulation only goes to distributors. CHECK OUT THE SEPTEMBER 2014 ISSUE OF FDO HERE


Facebook logo Twitter YouTubeLinkedIn Google + icon

ishn infographics

2012 US workplace deathsCheck out ISHN's new Infographic page! Learn more about worker safety through these interactive images. CLICK HERE to view the page.