Vendor News & Case Studies

IRISS celebrates Independence Day with the launch of a newly designed website

IRISS, whose infrared windows are made in the USA, welcomes visitors to a clean, uncluttered website with a host of resources

July 8, 2013

Vendor NewsIRISS, a leader in the industrial infrared (IR) window market for electrical safety, is pleased to announce the release of our new website, www.iriss.com, designed with a fresh look, user-friendly navigation, and the latest information about our infrared windows, training solutions and services.

“The site’s home page embraces guests with interactive images featuring content focused on our mission to provide our customers accurate product information and to share our knowledge and expertise in the electrical safety field,” states Martin Robinson, CEO of IRISS, Inc. “Our website will be updated on a regular basis, with new events, news content, whitepapers and more. In the coming months, we plan to launch an industry spotlight section focused on electrical safety topics specific to vertical markets such as healthcare, government, petrochemical, and mining.”

“From a marketing perspective, the website enables IRISS to lead the way in how we communicate with customers. We specialize in maximizing the marketing efforts through SEO, social media optimization, and innovative lead generation technology. The website offers visitors an engaging experience thus driving lead conversions using multiple touch points, calls to action, dynamic links, list building, and general site behavior tracking,” states Candy Mizer, Director of Marketing for IRISS.  

We hope that you will enjoy browsing our new site, finding more options and information each time, and that it will be yet another tool for strengthening our business relations.

About IRISS, Inc.

IRISS industrial-grade infrared (IR) windows give customers an efficient way to safely inspect electrical equipment without exposure to the risk of a hazardous arc flash, accidents or injuries. Our unique window designs feature a durable, clear polymer lens that allows visual, UV and short/mid/longwave IR spectrum inspections and are available in custom shapes and sizes to fit the needs of any application. Through our Safety and Maintenance Academy of Reliability Technologies, IRISS offers many unique training and certification classes that provide the practical experience and knowledge necessary to complete electrical maintenance inspections safely and efficiently. For more information, visit www.iriss.com.

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