For Distributors Only

What is the future state of the Safety Channel?

Now that the economy has rebounded for some, does that mean there will be more mergers and acquisitions? What happens if a couple more major Suppliers get acquired? How many independently owned Safety Equipment Distributors will be acquired in the next 12 months?

Those of you who have not updated your business technology in the last four years; when are you going to make the investment?

As more Industrial MRO Distributors are looking to the Safety Channel as a way to increase their sales; what are you doing to compete?

Have your Safety Equipment Distributorship “Core Values” changed in past two years? Are you starting to look more like the Industrial MRO Distributor?

How many hours of training have you provided for your employees over the past 12 months? Have you lost your focus?

It seems as though everything is changing at a very rapid pace. If you are not willing to adapt, what will happen to your business?

I think the independently owned Safety Equipment Distributor must look at the “future state” of their business; the following is just a few ideas that you might want to incorporate:

• How can your Company bring significant value to human life? Your end-user Customer employees need you! Elevate your role….Reduce injuries….Save lives!

• Develop a list of “Core Values” that your employees all agree on. Do your Customers see your Core Values as a business asset to them?

• Develop a Value Proposition for your end-user Customers. Find out from your Customers what is important to them.

• Expand on your Safety Expertise; this can be a key value proposition to your end-user Customers. Get your Inside and Outside Salespeople trained on the Safety Standards and Regulations.

These are just a few easy things you can do to re-energize your Company, your Employees and Customers.

The Safety Marketing Group (SMG) is a Buying-Marketing Group of 50 + independently-owned Safety Equipment Distributors along with our 40 + Suppliers that have true “synergy” which results in improved Distributor profitability and increased Supplier market share. 

Did you enjoy this article? Click here to subscribe to ISHN.

Recent Articles by Mike Smeaton

You must login or register in order to post a comment.



Image Galleries

Scenes from the World of Safety

Sights, signs & symbols from the National Safety Congress & Expo held in San Diego, CA, September 15-18

4/14/15 2:00 pm EDT

RISK-BASED SAFETY MANAGEMENT SYSTEM: Key Components for Applying Risk Tools to EHS Efforts

Join us for this webinar as we discuss how you can make effective use of risk analysis and risk management technology to guide efforts within your organization. We will distinguish between risk analysis and risk management; and identify some of the software tools that will help proactively identify, document, mitigate, and prevent high-risk events. You will learn how to improve compliance, reduce risk, and cut costs in your organization using these automated tools.

ISHN Magazine


2015 April

Check out ISHN's April issue, which features content about lockout-tagout, heat stress, hearing protection and more!

Table Of Contents Subscribe


M:\General Shared\__AEC Store Katie Z\AEC Store\Images\ISHN\safetyfourth.jpg
Safety Engineering, 4th Edition

A practical, solutions-driven reference, Safety Engineering, 4th edition, has been completely revised and updated to reflect many of today’s issues in safety.

More Products

For Distributors Only - January 2015



For Distributors Only is ISHN's niche brand standard-sized magazine supplement aimed at an audience of 2,000 U.S. distributors that sell safety products. Circulation only goes to distributors. 



Facebook logo Twitter YouTubeLinkedIn Google + icon

ishn infographics

2012 US workplace deathsCheck out ISHN's new Infographic page! Learn more about worker safety through these interactive images. CLICK HERE to view the page.