Swine flu probably isn’t near the
top of your worry list these days,
not with the economy still in the
tank, job security up in the air, home
values still plunging, and the future anything
but certain. Only eight percent of respondents to
a June, 2009 Gallup Poll said they were worried
about getting swine flu.
“U.S. public opinion today is far closer to flu
pandemic complacency than to flu pandemic panic,”
writes risk communications expert Peter M. Sandman
in an excellent essay on swine flu pandemic communication
updated July 7, 2009, on his risk communication
Web site
www.psandman.com. (His wife Jody
Lanard contributed to the update.)
Not everyone shares the public’s apathy. “Every
business, every organization, every worksite needs to
develop and test a comprehensive emergency plan to
protect their employees during a pandemic,” Labor
Secretary Hilda Solis declared during a speech June
29 to 3,300 members of the American Society of
Safety Engineers (ASSE) at the group’s annual meeting,
held this year in San Antonio.
On this count, U.S. industry has a long way to go. In a
May 1 survey by International SOS, a firm that provides
medical advice and pandemic planning services to businesses,
only 54 percent of 350 companies indicated they
had pandemic plans in place. Only 18 percent said they
were “extremely prepared” for an influenza pandemic.
OSHA enforcement
You should know that although OSHA has no specific
standard for influenza exposure, the General
Duty Clause of the Occupational Safety and Health
Act, which requires employers to provide employment
free from recognized hazards, will be used by agency
inspectors to protect workers, said acting OSHA
chief Jordan Barab at the American Federation of
State, County and Municipal Employees (AFSCME)
National Nurses Congress on May 5, 2009.
Barab made these points about pandemic preparedness
in his AFSCME speech:
- “OSHA will quickly adjust its inspection scheduling
priorities as needed to ensure that employers are
following (OSHA’s 2004) guidelines (on pandemic
flu, and more recently issued guidelines specific to
healthcare workers) if a pandemic in the workplace
becomes a reality.”
- Workers and employers need to know when it
is appropriate to wear a respirator, how to get the respirator
fit-tested and how to wear it properly, when to
wear gloves, and how to properly put on and take off
personal protective equipment,” said Barab.
- During a pandemic, transmission can be
anticipated in the workplace, not only from patient
to workers in healthcare settings, but also among coworkers
in general work settings.
- Planning for pandemic influenza by business and
industry is essential to minimize a pandemic’s impact.
- ”In OSHA’s 38-year history, pandemic influenza is
a unique challenge,” said Barab. “However, I would characterize
it… as cause for deep concern, but not panic.”
“What, me worry?”
But as Sandman states in his pandemic communication
update, “People are nowhere near panic. Most
are complacent.”
It’s likely the average American looking back at
the global influenza pandemic outbreak that started in
Mexico in April, 2009 — Influenza A H1N1, a novel
strain decoded by researchers as a mongrel mix of mostly
swine flu, a bit of bird flu and enough human flu to
jump from animals to people — and which by mid-May
was proving to be much milder, less transmissible, with
far fewer deaths and far less a threat to health and business
continuity than originally thought, has concluded
the U.S. government and global health organizations
were overly-alarmist in their “scare tactics” warnings.
By June 25, the U.S. Centers for Disease Control
and Prevention (CDC) estimated more than one million
cases of H1NI flu had occurred in the U.S., with the vast
majority going unreported due to the mildness of symptoms
and only a fraction of cases actually confirmed.
The Feds’ fear
But here’s the fear, as described by Secretary of
Health and Human Services Kathleen Sebelius at the
July 9, 2009, all-day H1N1 Flu Preparedness Summit
held at the National Institutes of Health in Bethesda,
Maryland: “Over the course of the coming weeks and
months, we will move aggressively to prepare the
nation for the possibility of a more severe outbreak of
the H1N1 virus. It’s a responsibility we all share.”
The worry, which federal officials understate so as not
to leave the U.S. public with “alarm fatigue,” is a repeat
of the deadly 1918 flu pandemic, which one public
health official said “came in like a lamb in the spring
and returned like a lion in the fall.” That pandemic killed
50 million people worldwide, and 500,000 in the U.S.
“It’s nearly a sure thing that swine flu will be much
more pervasive in the U.S. next winter than it was
this spring,” writes Sandman in his update. “A lot of
people are going to get sick. The big unknowns: How
sick will they get, how many will die, and how much
impact will pandemic absenteeism have on supply
chains of food, medicine and other essentials.”
Cooler weather, arriving in the fall, is more hospitable
to all types of flu viruses. H1N1 could recur in possible
combination with seasonal flu. As it is, each winter flu
affects 5-20 percent of the U.S. population, viruses kill
36,000 to 40,000 Americans (500,000-1,000,000 globally),
hospitalize 200,000, and cost industry more than
$10 billion in lost productivity, according to Trust for
America’s Health (www.healthyamericans.org).
Action items
Here are steps you can take now to answer the
Obama administration’s call that it is time to start
planning and preparing for the fall flu season and the
ongoing H1N1 outbreak.
1— Get serious. Much of U.S. industry needs an
attitude adjustment. What CEO is going to hold meetings
on flu preparedness plans when the economic
climate is uncertain: sales continue to struggle, plants
remain shuttered, employees laid off, credit tight, and
who knows when business will pick up?
2— Build on what you’ve got. Given economic
pressures, competing priorities, and a lack of resources
and time for planning, it might work to bolt on your
pandemic preparedness emergency plan to already existing
business continuity plans, risk management “what
if” scenarios, and your safety and health management
system, if you’re fortunate enough to have one.
Most large corporations have these systems
in place. In May, the Washington office of ORC
Worldwide, which specializes in occupational safety
and health services to businesses, conducted a survey
of member clients and reported “an overwhelming
majority” (84 percent) have some type of a business
continuity plan or pandemic preparedness plan. “We
believe we are seeing the benefit of responsible planning,
much of which was initiated in response to the
threats of SARS and avian flu,” ORC consultant Ann
Brockhaus, MPH, testified at a House Committee on
Education and Labor hearing held May 7, 2009.
Brockhaus strongly recommended making pandemic
flu planning part of an overall safety and health
management system. These systems constitute “a continuous
process of identifying, assessing and reducing
risks,” she said. “Companies with such systems in
place and with the active engagement of senior leadership
have been able to sustain the effort necessary
to mobilize action in response to public health emergencies
such as the current H1N1 outbreak.”
3— Check to see if your existing preparedness
plans are applicable to a pandemic.
4— Review preparedness planning 101. Many
small to mid-size business operations don’t have the risk
management or safety and health resources to implement
and oversee process systems. Here are some basics
to consider: define operationally what constitutes an
emergency event; identify and support mission critical
employees; identify employees by location; identify
work schedules; estimate the intensity of business operations
consumption required for operational continuity;
devise scenario designs, minimal readiness levels, stockpile
levels of essentials, and “what if” analyses.
5— Get real. Can your core business activities be
sustained for weeks in the face of a severe pandemic
outbreak? Plan for interruptions in government services:
sanitation, water, power, and the food supply.
6— Recognize pandemic outbreaks are a different
type of emergency. You might have contingencies
to see your business through fires, earthquakes,
floods, hurricanes, tornados, technical “crashes,”
human error, even terrorist biological, chemical and
nuclear attacks. But a pandemic flu is not a one-time
disruptive event, like a flood or fire. It
arrives in waves lasting months. It is widely dispersed
geographically. Absenteeism could reach 25 to 30
percent of your workforce. There’s also the risk of
employees coming to work sick due to a lack of sick
leave, or economic incentives for coming to work that
are stronger than those for staying at home.
7— Consider stockpiling antiviral medications.
According to the CDC, the seasonal flu shot will
not protect you against pandemic influenza. But flu
shots can help you stay healthy. CDC recommends
getting a flu shot to protect yourself from seasonal
flu. Anti-viral drugs like Tamiflu can help reduce the
symptoms and duration of the infection, especially if
medication is started within the first 48 hours after
the onset of symptoms. The Department of Health
and Human Services has stockpiled 50 million doses
as part of its national emergency preparedness efforts.
8— Identify essential functions and the individuals
performing them, if you have not done so
already. Build in training redundancy (also crosstraining)
so operations can continue if 25-30 percent
of your workforce is absent.
9— Establish and expand policies and tools for
your employees to work at home, with appropriate
security and network access.
10 — Don’t rely on residential Internet access to
serve telecommuters. Make sure they are capable of
working fully functioning from home. Consider cable,
DSL service, wireless G3 technology or possible WiFi
capabilities to improve communication with headquarters.
11— Test home networks of critical employees
to ensure everything is in working order.
12— Have all employees’ mobile devices’
phone numbers handy to contact in an emergency.
13— Consider using employees’ mobile devices
to send copies of disaster or contingency plans
to employees’ phones.
14— Consider the enhanced use of social conferencing
tools that keep employees at a distance:
video, audio and Web-based conferences.
15— Monitor pandemic information and warnings
on Internet sites such as:
www.cdc.gov,
www.who.org,
www.redcross.org,
www.pandemicflu.gov,
www.osha.gov,
www.niosh.gov.
16— Based on the latest news of where pandemic
outbreaks are occurring, consider business
travel restrictions, bans, or post-travel employee
quarantines. Fifty-five percent of the ORC member
clients surveyed have implemented some travel
restrictions. Thirty-seven percent mandate quarantines
of up to five to ten days following travel to outbreak
areas. In 97 percent of cases, companies pay employees
for this quarantine period.
17— Check with your critical vendors as to
their level of emergency preparedness.
18— Communicate “first stage stuff” to
employees early and often. Post tips on how germs
are spread, and how to disrupt transmission. Avoid
close contact with sick people. Stay home when sick.
Cover mouth and nose with tissue when coughing or
sneezing. Wash hands often. Place soap, water, hand
sanitizers, hand wipes in easy access. Avoid touching
your eyes, nose and mouth if sick; it’s a way of
spreading germs.
19— Make employees aware of telltale symptoms.
Signs of flu include fever, cough, sore throat,
stomach cramps, diarrhea, fatigue and muscle aches.
20— Remind employees they can remain
contagious up to a week after the symptoms are
resolved.
21— Maintain a healthy work environment.
Ensure adequate indoor air circulation. Keep ventilation
ductwork and filters clean. Keep clean work
surfaces, desks, lab counters, lunch tables, telephones,
computers, restrooms, and any frequently touched
equipment.
22— Discourage the use of co-workers’
equipment.
23— Hold fewer meetings. Yes! Chalk it up to
minimizing crowding.
24— Stockpile soap, tissues, hand sanitizers,
cleaning supplies and other infection control
products.
25 — Assess your employees’ level of risk
exposure to H1N1 flu by referring to “OSHA’s
Worker Safety and Health Guidance for H1N1 Flu”
on the agency’s homepage. There are four categories:
very high risk (physicians, nurses, dentists),
high risk (emergency medical technicians, healthcare
delivery and support staff), medium risk (employees
with high frequency contact with the general population)
and low risk (office employees).
26— Consider stockpiling personal protective
equipment, especially for employees in high,
frequent contact with the general population. PPE
can include gloves, goggles, faceshields, protective
suits, surgical masks, N95 respirators, powered airpurifying
respirators (PAPR) and supplied-air respirators.
Demand for respirators soared during the SARS
outbreak in 2003, making stockpiling difficult.
27— Talk to your employees now. “Now isn’t
the best time to talk to the public about preparedness
for a potentially severe pandemic,” writes Peter
Sandman. “The best time would have been several
years ago. But better late than never.”
Sandman gives six reasons why it is urgent to get
people preparing now:
- People need to think through in advance what
they will do if the pandemic causes widespread disruption.
- People need to take some advance action to prepare
themselves for possible disruptions.
- People need to feel their way into what a pandemic
might be like. Sandman calls this “emotional
preparedness.”
- People need to remember that they were properly
warned. People who feel they were blindsided
or betrayed by a lack of information from authorities
will be less likely to follow recommendations of
health officials, says Sandman.
- People need to know about the pandemic plans
of their own organizations. Writes Sandman: “If a
company expects employees to implement its pandemic
plan when the time comes, then employees
need to know about it beforehand.
- Build collaborations. People have a right to
influence the planning of government and other institutions,
writes Sandman.
28— Share what you know. Nearly 82 percent
of companies responding to ORC’s May survey indicated
they would be interested in networking with
other companies about pandemic preparedness.
Nearly 75 percent would be willing to share company
policies and procedures anonymously with other companies
that were willing to share.
29— Talk straight. Here’s the current situation
you face as a safety and health professional whose
job it is to prepare and protect your employees from
a pandemic outbreak, as outlined by Peter Sandman:
Very few of your employees are seriously worried
about this pandemic. Maybe they were worried at
first, maybe never worried. They now talk about
the swine flu scare in the past tense. They feel they
somehow dodged the bullet, and it wasn’t high caliber
to begin with. Your employees have little respect or
understanding of the potential dangers posed by this
pandemic. You risk coming off “crying wolf” and
losing credibility if you dwell on nightmare scenarios
and worst-case “what ifs” when your workforce by
and large just isn’t concerned.
Sandman describes this as a “high-hazard, lowoutrage
event.” Safety and health pros confront many
such “events.” With the age-old mantras of “Accidents
will happen (shrug)” and “It won’t happen to me,”
pros are well-versed at instructing and warning apathetic
work populations. Sandman advises: Do what
you can to keep the issue in front of people, work
with the minority of people who are interested in the
issue, don’t waste time and energy talking yourself
blue, wait for a “teachable moment,” an incident or
news story that will grab the attention of the apathetic
and present you the opportunity to drive home your
points about pandemic preparedness.
30 — Open lines of communication with
local health organizations. According to the ORC
survey, there is not enough talking across the fence
line occurring. Less than 50 percent of companies
surveyed have established lines of communication
with local government health departments. As HHS
Secretary Sebelius said, pandemic preparedness and
prevention is a “responsibility we all share.”