I mentioned assessment centers as an example
of a very high-fidelity tool for identifying “the
right stuff” for specific jobs in an earlier column
(June 2006), and since then a number of
ISHN
readers have asked for more information about the
assessment center concept. So, here goes....
What is it?
An assessment center is a simulation of key aspects
of a particular job. It can serve as a selection tool; it
is commonly used to aid in the selection of candidates
for critical jobs such as department head. It is also a
tool for development; it yields a current-skills profile
that can provide a starting point for the development
of competencies that will enable high potential
employees to ready themselves for higher-level jobs.
Early history
The assessment center process was initially developed
in the 1930s by the German military to select officers.
The methodology was “borrowed” and adapted by the
British (and later Australian and Canadian) military for
similar purposes. When the U.S. entered World War II,
the Office of Strategic Services (OSS – the precursor to
the present-day CIA) commissioned a similar process,
which also combined “personality profiling” to help
select operatives for Allied spy missions during the war.
In the mid-1950s AT&T developed a similar process
to assess managerial potential. Today in the U.S.,
the basic assessment center methodology is prominent
in selecting and developing officers in police and fire
departments. It is common in a wide variety of nongovernment
work settings as well.
Assessment center basics
The assessment center process is usually is a multiday
affair, with the time frame of 2-5 consecutive
days being common. Participants are put through the
process in groups (typical size being 6-12 participants
in a center, with about a 1:2 assessor-to-participant
ratio). Assessors are commonly incumbents or highlevel
managers in the company, sometimes aided by
psychologists or other expert consultants.
The process must be based on two critical pillars:
1) a clear competency model (see the April 2006
column in this series), which identifies specifically
the critical skills needed for success in the job in
question; 2) realistic “scenarios” representing critical
situations in which incumbents in the job in question
must use the critical competencies.
The assessment center always involves work simulation
activities. No matter what else may be done (e.g., personality
profiling), participants must handle situations “in the
role.” An assessment center for sales managers might have
participants talk with an upset customer who was incorrectly
billed, or whose newly purchased equipment has
failed in the field — while at the same time alerting those
very customers to an impending price increase.
One of the defining activities of the assessment center
methodology is the so-called “leaderless group discussion.”
Participants in groups are presented with a realistic
issue to discuss (e.g., “your organization’s safety
audit process has not resulted in any reduction in reportable
incidents and your boss wants you and your fellow
safety managers to come up with a process for improving
results ASAP – lay out your plan”). No one is designated
as leader (hence the name), but leadership inevitably
emerges. What ensues is a rich cauldron of individual
leadership and team dynamics. Who initiates the
discussion? Who provides structure and direction? Who
ensures that we are on task and meeting objectives? Who
asks questions to get the quieter ones engaged? Who
sees the broader implications of the group’s decisions?
Recruiting vs. development
When the assessment center methodology aims at
selection and placement, external candidates often
receive only the final hiring recommendation, and
are given more detailed feedback only upon request,
if at all. But if the primary purpose is development
rather than selection per se, and whenever the participants
are current members of the organization,
participants typically receive much more detailed
and specific feedback on their performance as well
as their “scores” on the critical competencies being
assessed.
Common denominator strengths & weaknesses
When an organization has assessed a number of internal
candidates, the organization can identify common
denominator strengths and developmental needs that
show up across individual profiles. Suppose most internal
candidates score poorly on a critical competency of
“safety awareness and focus.” Such data can be used to
support training and development programs, and other
relevant skill-building processes in the organization. In
general, assessment centers provide a level of information
that is valuable to the organization, beyond the skills
and developmental needs of individual candidates.
Flash assessments
Today there is growing interest in “short form” or
“quick start” versions of the methodology for use in
organizations that want to profile a candidate or a high-potential
employee, but can’t justify the investment in a
full-blown process. Use of a few well-designed elements
of the assessment center methodology (e.g., a targeted
leaderless group discussion or a role-play) can yield a
pretty good general picture of a participant’s most salient
strengths and developmental needs.