DJ Borbidge

DJ Borbidge

DJ is president/CEO of The Human Side Inc., a training, developmental and industrial consulting company focusing on cultural/behavioral-based safety and offering one-day seminars, speaking engagements and cultural studies. She can be reached at (941) 721-3605,,


Low-cost safety tactics for tight budgets

In these challenging economic times, it is especially important to identify types of incentives that can be used effectively and economically, and to develop an understanding of how incentives can be infused into a safety process.

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Remove the baggage from behavior based safety

Remember when “behavioral based safety” was considered revolutionary? We can now say it has been around for quite some time.

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Ensure your safety culture evolves with the times

A safety culture is not a “static” entity. Cultures change and develop over time.

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Cultivate a safety culture

For starters, what are perceptions of your existing culture?
The impact of accidents on companies, employees and their families is substantial.

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“I heard it through the grapevine…”- Generating Rumors is an unsafe sport

The “rumor-mill” or the informal communication system can be detrimental in a workplace culture and to any safety program.

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Incentives are no panacea

Measurable objectives and criteria are important - what can be measured usually gets done.

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YOUR TURN: Rules of engagement

The following ten rules of engagement will enable your management team to make an optimal contribution to your safety culture.
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REWARDS that spell success

While incentive gifts and rewards can be fun for employees who get excited about prizes, there are pitfalls to avoid in their use.
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Qualities of a successful coach

The “team” concept in a safety process helps to ensure employees’ participation and involvement in the safety effort. However, coaches are needed in the areas of problem-solving, decision-making, time management, resolving conflicts, delegating responsibility and helping to build the lead team and subsequent sub-teams and more.
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Fostering participation in Behavior-Based Safety

“Same ole, same ole!” “Same old stuff!”… These are common reactions we receive when we begin our introduction of behavior-based safety at a facility. Employees have seen program after program come and go.
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Image Galleries

ASSE Safety 2014 Review

A gallery of photos from the sprawling Orange County Convention Center in Orlando, where ASSE’s annual professional development conference was held June 8-11. All photos courtesy of the American Society of Safety Engineers.

9/30/14 2:00 pm EST

Leveraging Sustainability Initiatives to Benefit Your Community and Increase Compliance

This webinar will review how General Motors' Sustainability initiatives are being leveraged to improve the community and the environment, create efficient energy programs, improve sustainability tracking, impact on processes and overall reporting and improve overall social, environmental and corporate sustainability.

ISHN Magazine


2014 September

ISHN'S September issue features a series of essay on thought leadership. Get expert advice on self-motivation, compliance and more!

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Safety Engineering, 4th Edition

A practical, solutions-driven reference, Safety Engineering, 4th edition, has been completely revised and updated to reflect many of today’s issues in safety.

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For Distributors Only - SEPTEMBER 2014

ISHN FDO SEPTEMBER 2014For Distributors Only is ISHN's niche brand standard-sized magazine supplement aimed at an audience of 2,000 U.S. distributors that sell safety products. Circulation only goes to distributors. CHECK OUT THE SEPTEMBER 2014 ISSUE OF FDO HERE

ishn infographics

2012 US workplace deathsCheck out ISHN's new Infographic page! Learn more about worker safety through these interactive images. CLICK HERE to view the page.