Mike Smeaton

Mike Smeaton is president and CEO of the Safety Marketing Group, 16228 Flight Path Drive Brooksville, FL 34604; (352) 848-2547; Mike.Smeaton@smgna.com / www.My.SMGna.com

The Safety Marketing Group (SMG) is a buying-marketing group of 60+ independently-owned safety equipment distributors along with 50+ suppliers with “synergy,” resulting in improved distributor profitability and increased supplier market share. 


How would you do things differently?

If you could re-engineer your Safety Distributorship or start from scratch how would you do things differently?

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Many of you need a “wake up call”

A few weeks ago, SMG (Safety Marketing Group) held our 26th Annual Partnership Conference at the Cosmopolitan Hotel in Las Vegas, Nevada.

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What is the future state of the Safety Channel?

Now that the economy has rebounded for some, does that mean there will be more mergers and acquisitions?

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What is your “Value Proposition”?

A few weeks ago I was in a meeting with a handful of Safety Marketing Group (SMG) distributors and I asked the question: what is your company “Value Proposition”?
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Smeaton’s Crystal Ball for 2013

Most of the Safety Equipment Manufacturers and Safety Equipment Distributors in 2012 saw a great increase in sales during the first quarter of 2012

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Winning attitude

Mike Smeaton on the Safety Marketing Group
I am writing this during the Summer Olympics in London. Are you impressed with the “winning attitude” of the Olympians? Can you imagine the personal sacrifice each individual has been committed to?

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Are you committed to a safety culture?

Mike Smeaton on the Safety Marketing Group
Who has “safety authority” at the end-user customer? Is it the safety director or the purchasing department?

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What makes you SUCCESSFUL?

Mike Smeaton on the Safety Marketing Group
Thirty or more years ago a 3M rep said to me while making end-user calls, “Mike this is no scrimmage today… every day is a Super Bowl!”

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Reenergize your business

Damn the questions, full speed ahead
What is the future state of the safety industry? 

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Scenes from the World of Safety

Sights, signs & symbols from the National Safety Congress & Expo held in San Diego, CA, September 15-18

12/11/14 11:00 am EST

Why Flame Resistant Workwear? Understanding Workplace Hazards and OSHA Compliance

By defining the leading causes of flash fires, electric arc and molten metal splatter, we will address the ways in which companies can better protect their employees from such hazards through proper staff outfitting. In the topic, we will discuss the benefits of – and recent developments to – flame-resistant workwear and what to consider when creating a program for your employees.

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2014 December

Check out ISHN's last issue of the year, which features articles about distance learning, foot protection and confined space.

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Safety Engineering, 4th Edition

A practical, solutions-driven reference, Safety Engineering, 4th edition, has been completely revised and updated to reflect many of today’s issues in safety.

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For Distributors Only - SEPTEMBER 2014

ISHN FDO SEPTEMBER 2014For Distributors Only is ISHN's niche brand standard-sized magazine supplement aimed at an audience of 2,000 U.S. distributors that sell safety products. Circulation only goes to distributors. CHECK OUT THE SEPTEMBER 2014 ISSUE OF FDO HERE


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2012 US workplace deathsCheck out ISHN's new Infographic page! Learn more about worker safety through these interactive images. CLICK HERE to view the page.