Mike Smeaton

Mike Smeaton is president and CEO of the Safety Marketing Group, 16228 Flight Path Drive Brooksville, FL 34604; (352) 848-2547; Mike.Smeaton@smgna.com / www.My.SMGna.com

The Safety Marketing Group (SMG) is a buying-marketing group of 60+ independently-owned safety equipment distributors along with 50+ suppliers with “synergy,” resulting in improved distributor profitability and increased supplier market share. 


What is the future state of the Safety Channel?

November 6, 2013
Now that the economy has rebounded for some, does that mean there will be more mergers and acquisitions?

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What is your “Value Proposition”?

September 5, 2013
A few weeks ago I was in a meeting with a handful of Safety Marketing Group (SMG) distributors and I asked the question: what is your company “Value Proposition”?
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Smeaton’s Crystal Ball for 2013

January 4, 2013
Most of the Safety Equipment Manufacturers and Safety Equipment Distributors in 2012 saw a great increase in sales during the first quarter of 2012

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Winning attitude

Mike Smeaton on the Safety Marketing Group
October 8, 2012
I am writing this during the Summer Olympics in London. Are you impressed with the “winning attitude” of the Olympians? Can you imagine the personal sacrifice each individual has been committed to?

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Are you committed to a safety culture?

Mike Smeaton on the Safety Marketing Group
May 4, 2012
Who has “safety authority” at the end-user customer? Is it the safety director or the purchasing department?

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What makes you SUCCESSFUL?

Mike Smeaton on the Safety Marketing Group
January 11, 2012
Thirty or more years ago a 3M rep said to me while making end-user calls, “Mike this is no scrimmage today… every day is a Super Bowl!”

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Reenergize your business

Damn the questions, full speed ahead
October 10, 2011
What is the future state of the safety industry? 

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