The Market is not holy. The author himself is stuck with antiquated thinking. What this author is suggesting is that you want to be the top seller of buggy whips and just hope the world likes your product and advertising without noticing that cars are coming soon.
If a new generation comes about every 20 years or so, we’ve now seen two generations at the controls of the Occupational Safety and Health Administration, or Versions 1.0 and 2.0. Version 3.0 has been on the market since 2008, when the third generation of OSHA hands took command of the agency.
In today's information rich world I find it difficult to understand the thinking of principles of companies that do not believe in instituting safety programs. Even if it is required! Is it me or do you find similar finding in your line of work?
I try to stay abreast of the safety profession by reading several magazines and websites monthly. In addition, I am fortunate to talk to a number of highly skilled safety mangers on a frequent basis and I blatantly pick their brains as much as possible.