CONTINUING EDUCATION

eBOOKS

WEBINARS

CUSTOM eNEWS

eBLASTS

IPS

INFOGRAPHICs

VIDEO

PODCAST

INFOCENTERS

WHITE PAPERS

NATIVE ADVERTISING

DRIVE

COST PER LEAD

LEAD NURTURING

Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.

CEUs can be offered through a variety of formats including articles, webinars, live events, videos, and interactive presentations. Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.

BACK TO TOP ^

Sponsor a unique collection of ISHN articles designed as a downloadable digital eBook! Topic-specific eBooks are hosted on ISHN.com and deployed to ISHN's audience through a custom co-branded eBlast. Select your own topic or our editorial team will suggest one. Either way we handle all publishing details – from production and hosting to marketing and gathering leads.

BACK TO TOP ^

An ISHN webinar is your ideal platform to both educate and sell to a pre-qualified audience at the exact same time. Pair with a topic or trend expert to discuss common challenges while pitching your product or service solution. Or maybe the expert is you! Plan your webinar today and receive a turnkey marketing program collecting more than 679 average registrant leads.³

 

Align your company and its offerings with relevant content while receiving the branding, visibility and LEAD generation through ISHN's Editorial Webinar Sponsorships. We take care of everything — the recruitment of leading industry experts as speakers to marketing targeted at an audience of your potential customers. Our Editorial Webinars bring you high-quality educational content and are available in exclusive and multi-sponsored options.

BACK TO TOP ^

Co-branded with ISHN to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:

• White papers
• Case studies
• Testimonial, interview, Q&A videos
• On-the-job tips
• Archived webinars or podcasts
• Industry reports or facts & figures

Requires 4-6 links to editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.

BACK TO TOP ^

Email Blasts, also known as eBlasts, are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.

Environmental health and safety professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of ISHN, your email to them will enjoy a higher open rate and thereby a greater number of leads!

*NEW* Company Content eBlast

Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of environmental health and safety professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.

BACK TO TOP ^

An Interactive Product Spotlight (IPS) is an effective and engaging way to highlight your product, content, service or event. With dynamic scrolling or multi-page format, viewers can navigate their own path to videos, photos, product descriptions, technical specs, testimonials, case studies, and more.

BACK TO TOP ^

 

BENEFITS:

• Your Infographic created by our design professionals through a collaborative process
• Hosted for ONE YEAR on ISHN’s website
• Equipped for embedding on your company website or Facebook page, or for use as a sales tool
• Promoted via email to active and engaged environmental health and safety professionals
• Includes deployment leads and analytics

BACK TO TOP ^

BNP Video, our in-house video production and marketing team, can produce high-quality, professional videos that will get you seen and grow your business. Backed by the power of ISHN, we will also create a customized marketing strategy to get your video message in front of thousands of qualified buyers.

BNP Video can shoot your video at your location of choice - office, facility, event, installation site, or even your booth at a tradeshow - we can accommodate all your needs. Need a studio to shoot your video? You can avail of our studios located in New York City, Detroit or Chicago.

OUR CAPABILITIES INCLUDE:

BACK TO TOP ^

Record an interview, provide educational information, promote new products, and more! Podcasts offer you the opportunity to speak directly to ISHN’s readers and provide educational and promotional information that establishes your brand’s leadership and boosts awareness. Create a podcast with us, or supply your own, and ISHN will promote your podcast to our readers.

• Choose your podcast option and let us do all the work!
• Podcast emailed to ISHN’s readers (Multi-deployment Packages Available)
• Hosted for ONE YEAR on ISHN’s website
• Promoted in the ISHN Weekly eNewsletter
• Promoted through ISHN’s social media pages

• OPTION 1: Supply your own podcast
• OPTION 2: Record your podcast with our Editor, over the phone or in-person

BACK TO TOP ^

ISHN offers a full-feature, topic-centric microsite called an InfoCenter. As the exclusive InfoCenter sponsor you work with the editors to select a topic of interest to the ISHN audience of environmental health and safety professionals. Your content geared toward the topic is paired with content supplied by ISHN's editorial team to ensure your company name becomes synonymous with the topic you choose.

HERE'S WHAT YOU GET:

BACK TO TOP ^

This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.

BACK TO TOP ^

Promote your content to our 1st party-data users and receive a predetermined number of leads based on your lead goal or marketing budget. Lead reports are comprised of leads that fill out a custom form hosted on BNP’s platform. BNP-hosted, gated content (such as white papers or videos) will be supplied to the user after the form is completed. Campaigns will run for 90 days or until goal is met.

BACK TO TOP ^

Lead Nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. Utilizing our marketing automation and first-party data users, we can move your prospects that have been cultivated through lead generation efforts to the point where they become paying customers.

BACK TO TOP ^

White papers and Articles are great tools for generating credibility and establishing a connection with companies and their decision-makers. ISHN can collaborate with you to ghostwrite content that offers valuable information on new products, new research, trends, scientific developments, and more.

Let us help you offer solutions to your customer’s problems and position yourself as a thought leader. You provide editorial direction and we’ll do the rest! Once developed, the White Paper or Article is completely yours to use in all your marketing, on your website or in any way you see fit.

WANT TO USE YOUR WHITE PAPER TO CAPTURE LEADS AND DRIVE TRAFFIC?
ISHN can deploy your White Paper via email to environmental health and safety professionals with our White Paper eBlast. Since they know and trust the content of ISHN, your email to them will enjoy a higher open rate and thereby a greater number of leads!
*Exclusive-Sponsorship and Multi-Sponsor Options Available.

LOOKING FOR OTHER TYPES OF FRESH CONTENT?
Our Marketing Services agency offers extensive Content as a Service (CaaS) options in the form of unbylined articles, case studies and more to help drive your content marketing strategy!

 

LEARN MORE ABOUT OUR CONTENT CREATION SERVICES

BACK TO TOP ^

Professionals turn to ISHN for industry solutions and high-quality editorial. Now you can leverage Native Advertising by publishing your sticky, buzz-worthy, non-commercial content on ISHN.com alongside our trusted editorial. ISHN will then drive traffic to your dedicated content page through multi-channel marketing efforts!

BACK TO TOP ^