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Home » Content Marketing

Content Marketing

Back button. BACK TO MEDIA KIT HOME
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CONTINUING EDUCATION
eBOOKS
WEBINARS
CUSTOM eNEWS
eBLASTS
IPS
INFOGRAPHICs
VIDEO
PODCAST
INFOCENTERS
WHITE PAPERS
NATIVE ADVERTISING
DRIVE
COST PER LEAD
LEAD NURTURING
CONTINUING EDUCATION
ISHN Earning CEUs

Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.

CEUs can be offered through a variety of formats including articles, webinars, live events, videos, and interactive presentations. Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.

Continuing Education Center IACET Accredited Provider
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eBOOKS

Sponsor a unique collection of ISHN articles designed as a downloadable digital eBook! Topic-specific eBooks are hosted on ISHN.com and deployed to ISHN's audience through a custom co-branded eBlast. Select your own topic or our editorial team will suggest one. Either way we handle all publishing details – from production and hosting to marketing and gathering leads.

Sponsorship Packages Table
Construction Industry Safety eBook
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WEBINARS & ONLINE EVENTS
Webinar statistics

An ISHN webinar is your ideal platform to both educate and sell to a pre-qualified audience at the exact same time. Pair with a topic or trend expert to discuss common challenges while pitching your product or service solution. Or maybe the expert is you! Plan your webinar today and receive a turnkey marketing program collecting more than 679 average registrant leads.3

 

Editorial Webinar Sponsorship

Align your company and its offerings with relevant content while receiving the branding, visibility and LEAD generation through ISHN's Editorial Webinar Sponsorships. We take care of everything — the recruitment of leading industry experts as speakers to marketing targeted at an audience of your potential customers. Our Editorial Webinars bring you high-quality educational content and are available in exclusive and multi-sponsored options.

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CUSTOM eNEWS
Custom Content eBlast

Co-branded with ISHN to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:

  • White papers
  • Case studies
  • Testimonial, interview, Q&A videos
  • On-the-job tips
  • Archived webinars or podcasts
  • Industry reports or facts & figures

Requires 4-6 links to editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.

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eBLASTS

Email Blasts, also known as eBlasts, are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.

Environmental health and safety professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of ISHN, your email to them will enjoy a higher open rate and thereby a greater number of leads!

eBlast Examples
eBLAST TYPE EXCLUSIVE MULTI-SPONSOR
Auction eBlast | Promote your company’s upcoming auction. x -
Event/Webinar Spotlight eBlast | Showcase your event or webinar. x -
Focus On eBlast | Showcase articles on one specific industry topic. x x
Integrated Showcase eBlast | Showcase a product and/or service with a print and digital component. - x
Must See eBlast | Showcase a product and/or service. x x
Must-Visit eBlast | Promote your tradeshow presence. x x
Post-Show eBlast | Promote your tradeshow highlights after the show. x x
Sneak Peek eBlast | Sponsors an upcoming article. x x
Sneak Peek - In Case You Missed It eBlast | Sponsors an article that appeared in a recent issue. x -
Sponsored eBook eBlast | Promote your eBook. x x
Video Booth Tour eBlast | Showcase videos from your tradeshow booth. x x
Video Spotlight eBlast | Showcase your videos. x x
White Paper eBlast | Promote your relevant white paper or case study. x x

*NEW* Company Content eBlast

Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of environmental health and safety professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.

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INTERACTIVE PRODUCT SPOTLIGHT

An Interactive Product Spotlight (IPS) is an effective and engaging way to highlight your product, content, service or event. With dynamic scrolling or multi-page format, viewers can navigate their own path to videos, photos, product descriptions, technical specs, testimonials, case studies, and more.

BENEFITS:

  • Your IPS created by our design professionals through a collaborative process
  • Hosted for ONE YEAR on ISHN’s website
  • Equipped for embedding on your company website or Facebook page, or for use as a sales tool
  • Promoted via email to active and engaged environmental health and safety professionals
  • Includes deployment leads and analytics

INTERACTIVE PRODUCT SPOTLIGHT EXAMPLE

Interactive product spotlight example.
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INTERACTIVE INFOGRAPHIC
EDITORIAL INFOGRAPHICS:

Purchase turnkey infographics with content topics that are driven and created by ISHN’s editorial staff.

EDITORIAL INFOGRAPHIC EXAMPLE:

Editorial Infographic
CONVERSION INFOGRAPHICS:

Boost engagement by transforming your static infographic into an interactive experience!

CONVERSION INFOGRAPHIC EXAMPLE:

Conversion Infographic

 

BENEFITS:

  • Your Infographic created by our design professionals through a collaborative process
  • Hosted for ONE YEAR on ISHN’s website
  • Equipped for embedding on your company website or Facebook page, or for use as a sales tool
  • Promoted via email to active and engaged environmental health and safety professionals
  • Includes deployment leads and analytics
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VIDEO

BNP Video, our in-house video production and marketing team, can produce high-quality, professional videos that will get you seen and grow your business. Backed by the power of ISHN, we will also create a customized marketing strategy to get your video message in front of thousands of qualified buyers.

BNP Video can shoot your video at your location of choice - office, facility, event, installation site, or even your booth at a tradeshow - we can accommodate all your needs. Need a studio to shoot your video? You can avail of our studios located in New York City, Detroit or Chicago.

OUR CAPABILITIES INCLUDE:

Video shooting icon.

SHOOTING

Whether a simple one-camera shoot or multi-camera production, BNP Video can handle it. We have video cameras designed for long recordings and DSLR cameras for a more cinematic feel.

Video sound icon.

SOUND

Audio equipment for different styles of recording including wireless lavalier, handheld, and boom microphones are available for use.

Video pre-production icon.

PRE-PRODUCTION

BNP Video can provide script revisions, storyboarding and scriptwriting to ensure that your message is accurately delivered.

Video teleprompter icon.

TELEPROMPTER

Don’t worry about memorizing your script. With advance notice, we can bring a teleprompter to the shoot. Also available on request are the services of a voiceover professional.

Video lighting icon.

LIGHTING

BNP Video uses professional LED lighting for on-location and in-studio productions. LED lights provide a full range of color temperatures with the advantages of low energy consumption and mobility when used with a battery.

Video post-production icon.

POST-PRODUCTION & EDITING

BNP Video can transform your existing content like raw footage, photos, and text into a video. We will use a variety of graphics, animations, music, voiceover, and professional editing techniques.

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PODCAST
Podcasts icon.

Record an interview, provide educational information, promote new products, and more! Podcasts offer you the opportunity to speak directly to ISHN’s readers and provide educational and promotional information that establishes your brand’s leadership and boosts awareness. Create a podcast with us, or supply your own, and ISHN will promote your podcast to our readers.

HERE’S HOW IT WORKS:
  • Choose your podcast option and let us do all the work!
  • Podcast emailed to ISHN’s readers (Multi-deployment Packages Available)
  • Hosted for ONE YEAR on ISHN’s website
  • Promoted in the ISHN Weekly eNewsletter
  • Promoted through ISHN’s social media pages
PODCAST OPTIONS:
  • OPTION 1: Supply your own podcast
  • OPTION 2: Record your podcast with our Editor, over the phone or in-person
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INFOCENTERS

INFOCENTER EXAMPLE:

Infocenter samples.

ISHN offers a full-feature, topic-centric microsite called an InfoCenter. As the exclusive InfoCenter sponsor you work with the editors to select a topic of interest to the ISHN audience of environmental health and safety professionals. Your content geared toward the topic is paired with content supplied by ISHN's editorial team to ensure your company name becomes synonymous with the topic you choose.

HERE'S WHAT YOU GET:

Infocenter branding icon.

BRANDING

As the exclusive sponsor, your logo and banner ads appear on every page of the InfoCenter creating an unparalleled branding opportunity.

Infocenter leads icon.

LEADS & TRAFFIC

Get leads that include email contact information as a result of our complete, multi-channel marketing package that will also help you drive traffic!

• Banner ads run on all InfoCenter pages
• Call out on the ISHN website and in the eNewsletter
• Promotion in the ISHN magazine
• 3 custom eBlasts• Logo on all promotions

Infocenter support icon.

SUPPORT

Your InfoCenter is fully supported by an Online Support Coordinator who will load all content, update and maintenance the site as needed— all you do is send us the content!

DON’T HAVE CONTENT AVAILABLE? Add a content development package from Orangetap, our marketing services agency.

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DRIVE

This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.

Drive graphic
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COST PER LEAD

Promote your content to our 1st party-data users and receive a predetermined number of leads based on your lead goal or marketing budget. Lead reports are comprised of leads that fill out a custom form hosted on BNP’s platform. BNP-hosted, gated content (such as white papers or videos) will be supplied to the user after the form is completed. Campaigns will run for 90 days or until goal is met.

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LEAD NURTURING

Lead Nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. Utilizing our marketing automation and first-party data users, we can move your prospects that have been cultivated through lead generation efforts to the point where they become paying customers.

Lead Nurturing Lead Nurturing
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WHITE PAPERS & ARTICLES
White paper image.

White papers and Articles are great tools for generating credibility and establishing a connection with companies and their decision-makers. ISHN can collaborate with you to ghostwrite content that offers valuable information on new products, new research, trends, scientific developments, and more.

Let us help you offer solutions to your customer’s problems and position yourself as a thought leader. You provide editorial direction and we’ll do the rest! Once developed, the White Paper or Article is completely yours to use in all your marketing, on your website or in any way you see fit.

WANT TO USE YOUR WHITE PAPER TO CAPTURE LEADS AND DRIVE TRAFFIC?
ISHN can deploy your White Paper via email to environmental health and safety professionals with our White Paper eBlast. Since they know and trust the content of ISHN, your email to them will enjoy a higher open rate and thereby a greater number of leads!
*Exclusive-Sponsorship and Multi-Sponsor Options Available.

LOOKING FOR OTHER TYPES OF FRESH CONTENT?
Our Marketing Services agency offers extensive Content as a Service (CaaS) options in the form of unbylined articles, case studies and more to help drive your content marketing strategy!

 

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NATIVE ADVERTISING

Professionals turn to ISHN for industry solutions and high-quality editorial. Now you can leverage Native Advertising by publishing your sticky, buzz-worthy, non-commercial content on ISHN.com alongside our trusted editorial. ISHN will then drive traffic to your dedicated content page through multi-channel marketing efforts!

Native advertising hosted icon.

HOSTED on ISHN.com for 6 months on its own dedicated Content Page along with your logo, company description, link to your website and a set of complementary online display ads.

Native advertising featured icon.

FEATURED across all ISHN.com pages for 30 days

Native advertising highlighted icon.

HIGHLIGHTED in two deployments of our eNewsletter

Native advertising shared icon.

SHARED on ISHN.com's Facebook* & Twitter pages with a unique, customized hashtag

*Options to extend the promotional lifespan of your campaign are available.

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SOURCES REFERENCED

*Advanced Targeting and Account-Based Marketing not available for Custom eNews or eBooks

  1. FLIPMYFUNNEL
  2. BNP INTERNAL COMMUNICATION CASE STUDIES
  3. ISHN Average Webinar Stats
  4. BNP Market Research Webinar Attendee Interest Study, July 2016

 

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Troy, Michigan 48084
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ABOUT BNP MEDIA

BNP Media is North America's largets privately owned B2B media company providing superior content and events across a diverse group of industries. We're committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education and market research.

 

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ISHN Magazine

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2021 February

Here’s the summary: Among the articles in the February 2021 issue of ISHN Magazine, we dive deep into anti-bullying policies, discuss cold weather safety tips and offer advice on creating an emergency response plan for remote work sites.

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