Tobacco companies aim advertising dollars at college students
In 2005, the tobacco industry spent more than $1 million a day sponsoring events and giveaways targeting college students.
“Tobacco companies heavily target young adults ages 18 to 21 through a variety of marketing activities—such as music and sporting events, bar promotions, college marketing programs, college scholarships, and parties—because they know it is a critical time period for solidifying a tobacco addiction,” according to Action on Smoking & Health (ASH).