Woodland Wear, LLC. (formerly doing business as Woodland Workwear) is pleased to announce the official launch of its new company brand name, THRIVE Workwear Co. All marketing communications, product branding and day-to-day business dealings will be conducted under the new THRIVE Workwear Co. brand name. The company's corporate structure remains unchanged.
“We set out over a year ago to pursue a new brand identity that would better convey the spirit and mission of our company," states Dale Pelletier CEO of THRIVE Workwear. "As our products, technologies and company continue to evolve, we felt it was important to upgrade our brand so that the message of who our company is and what we stand for clearly shines through to the marketplace and to our customers. Our new brand will also position us for continued success for many years to come. We feel that we accomplished what we set out to do and we're excited about this new chapter in our company's history."