Grainger (NYSE: GWW), the leading broad line supplier of maintenance, repair and operating (MRO) products serving businesses and institutions, today announced the Grainger ChoiceSM  badge, which enables customers to quickly identify the right Grainger exclusive branded products to fit their needs. 

“The Grainger Choice name allows us to give the proper recognition to our exclusive brands, such as Dayton®, Condor® and Tough Guy®, as well as unbranded products from Grainger approved vendors,” said Nino Granatiero, Vice President of Marketing with Grainger.  “Products represented by the Grainger Choice identifier are designed to offer commercial-grade quality that customers demand, while providing value.”