Digital marketing, which has been evolving over the years, is expected to become even more important to B2B marketers in 2015. The following are five digital marketing trends B2B marketers should focus on and anticipate in 2015:
Mobile is now the norm: Ensuring websites work well on mobile technologies can no longer be an afterthought. In 2015 we will see end-customers turn to mobile devices for most of their content and product information. A quality mobile experience is a must for customers.