he title of my talk is “Reimagining Distribution’s Value Proposition.” If I could give you the full story of my talk, my title would be something more akin to: “Reimagining Distribution’s Value Proposition So We Can Do a Better Job of Winning Customers, Growing Our Businesses, Increasing Our Gross Margins, and Staving Off Competitors from All Directions.”
Not very succinct, I grant you, but that sums up why I think one of our highest priorities must be to take the time and make the effort — each of us — to seriously and soberly reimagine our company’s value proposition from the ground up. How can we rework it to make us more efficient and valuable in the already highly crowded, ultra-competitive, and increasingly global marketplace for products and services?