Fewer people are carrying gift cards in their wallets these days, but that doesn’t mean that they’re decreasing in popularity. Instead, these cards are increasingly going digital, with the help of new mobile apps that allow people to download their gift cards and access them using email accounts or smart phones. These apps are particularly useful for those who need to keep track of multiple gift cards.
What does all this mean for companies who use gift cards in incentive programs? Digital versions offer easy and fast distribution – even to employees in far-flung locations. Companies are also able to manage gift card funds and offer recipients options not possible with physical gift cards via a single distribution service.