AT&T recently released its latest advertisement in their “It Can Wait” Campaign. Meant to be a wakeup call to distracted drivers, it is getting widespread attention. According to the “It Can Wait” website (www.itcanwait.com), more than seven million drivers have made the pledge to “keep their eyes on the road, not on their phone.”
But, are American businesses sending their employees the message that it can wait? If not employers may be unknowingly increasing their own liability.
Thanks to constant connectivity, there is tremendous pressure on today’s workforce to respond to emails and text messages immediately – even while driving. Subject matter expert David Lewis explains why employers have a responsibility to keep their employees safe while behind the wheel, and how they can do their part to limit distracted driving: