Private labels gain credibility in global PPE markets
Pricing and availability benefits of private labels will push established PPE manufacturers to invest in innovation
Private labels have carved a place for themselves as low-cost alternatives to established brands in the global personal protective equipment (PPE) market, according to market researcher Frost & Sullivan. As developed markets mature, the commoditization of products requiring limited technical expertise to manufacture also works in favor of private labels. With PPE distribution attaining higher sophistication and specialization, private labels will continue to evolve and accommodate vital customer needs.
New analysis from Frost & Sullivan, “Outlook for Private Labels and Their Impact on Global PPE Markets” (https://www.frost.com/nf3a), finds that manufacturing and construction will remain the fastest-growing end-user industries for private labels. Growth opportunities are strong for the eye and face protection, protective footwear and head protection PPE segments.