The barriers to entry for creating a distributor e-commerce site are dropping rapidly. But according to a recent Real Results Marketing survey, many sites are still not getting the revenue traction they expected.
Increasingly, distributors say their e-commerce site is not getting the revenue traction they expected. The distributor went into the initiative thinking, “Build it and they will come.” But, what really happened was, “We built it and they didn’t come.” As part of a Real Results Marketing study of more than 2,000 distributor end-users, researchers posed an open-ended question to survey participants about why they leave an e-commerce site without buying. The findings are shown in Figure 1 below.