Tell us a little about the history of your company.
Steel Blue launched its first products in 1995 with the goal to manufacture and market the most comfortable safety footwear in the world. Steel Blue is Australia’s leading safety footwear brand, and we just celebrated our 20th anniversary. The company was founded by five directors with more than 100 years combined experience in the safety footwear industry. We grew from a small team of eight staff based in Western Australia, to almost 100 employees spread around the globe working across two manufacturing sites and four warehouses.