Gamification is gaining traction in a big way – the category was listed on more than a dozen Gartner Hype Cycles, the media buzz has hit a fever pitch and analysts continue to project the market to reach $2.8 billion by 2016.
And yet, while the hype continues, it is increasingly peppered with a layer of cynicism – the common thread in all this is, "okay, hot shot, I hear that you are pretty great - now PROVE IT." It is high time that we separate the myth from the reality: