Internet entrepreneur and branding consultant Amy Ziff says she had to become a “weekend toxicologist” five years ago when she discovered her twins were allergic to diapers, baby wipes, creams and lotions.
She found herself researching the ingredients of consumer products to see if they could give her children rashes or blotchy skin. The experience led her to join the growing ranks of Americans concerned about potential carcinogens, endocrine disruptors and other harmful chemicals used in the manufacturing of common household goods.