Administrators of industrial facilities can use product mapping when selecting safety products, factory floor equipment, office supplies, or just about anything that is purchased on a regular basis. It’s a matter of mapping out your selection criteria. Product maps can be used to analyze PPE based on dimensions such as durability, cost, compliance and comfort.
According to Marketeck Company, a market research organization, a product map is a graphic representation of the ways people perceive products, in terms of underlying attributes, as well as an aid in understanding their preferences.”