National Safety Apparel kicks off 2017 with an investment in leadership in its marketing and product management departments. The protective apparel manufacturer announces the addition of Heidi Sweeney as Director of Marketing and the assignment of Alisha Hay-Rohrer to Director of Product Management.
Alisha Hay-Rohrer has been a supporter of National Safety Apparel throughout her career. This relationship began at her time with an internet safety apparel distributor as Business Unit Manager in 2009. She joined the National Safety Apparel family as a Senior Product Manager in 2013 and was promoted to Director of Marketing and Product Management in 2014. The decision to appoint her as the Director of Product Management will allow her to focus all of her talents on the product management side of the business.