Gasoline and retail gift card industry leader marked milestone
April 1, 2017 marks the 20th anniversary for SVM, a leading provider of gift and prepaid cards for the incentive industry. Marshall Reavis founded the company in 1997 with one prepaid card, the Mobil GO Card [now the ExxonMobil (NYSE: XOM) Cash Card], which was the first gasoline gift card product in the marketplace. Over the last 20 years, SVM's portfolio has grown to more than 350 of the most popular gift cards offered, including the largest oil companies and internationally recognized retail, restaurant and travel brands.
The experience gained with ExxonMobil’s Mobil GO Card provided SVM the opportunity to issue gift cards for additional gasoline and retail brands, including Chevron/Texaco, Phillips 66/Conoco/76, Sunoco, the Department of Defense (DeCA) and Choice Hotels. SVM’s expertise has also given them exclusive business-to-business access to select brands, such as Dunkin Donuts, The Children’s Place, Dairy Queen, LL Bean and Toys R Us, among others. From its beginnings as a humble, two-person operation, SVM has grown into an internationally-recognized industry leader with more than 175 staff in the U.S. and U.K.