Corporate Fashion: more contemporary, greener and feminine
A+A 2017 trade fair in Düsseldorf, Germany presents latest trends
Elegance, protection, comfort and sustainability – modern workwear and protective clothing combine all these qualities. Industrial enterprises, service providers, retailers and traders are increasingly focusing on corporate fashion. Having employees with a prestigious outfit clearly differentiates a company from its competitors, emphasizing its corporate image and strengthening a sense of community among the workforce. So what’s the best way to combine functionality, comfort and design? Answers to such questions can be found at A+A 2017. The leading trade fair for health and safety at work will feature a wide range of products and ideas in corporate fashion – customized and/or standard collections with customer branding. Around 1,900 exhibitors will be in Düsseldorf, Germany from October 17 – 20, 2017. Around 50 of these companies will put a special focus on corporate fashion, and a total of 200 exhibitors will offer suitable products and services in this area. And the latest collections will be presented at the daily A+A Fashion Shows in Hall 11.
The German rail operator Deutsche Bahn has decided to outfit its 42,000 employees with new workwear by Guido Maria Kretschmer. He is a fashion designer and the presenter of “Shopping Queen,” a German TV show. Corporate fashion workwear from Kretschmer is also worn by the staff at the tour operator TUI, the telecom company Deutsche Telekom, the Emirates airline and the hotel chains Kempinski and Maritim.