CORDURA® Brand and Carhartt Live DurableTM in latest "Meet the Maker" series installment
Two iconic brands launch commemorative video and limited-edition Chore Coat to celebrate their longstanding history together creating extreme durability in the workplace
INVISTA'sCORDURA® brand first teamed up with Carhartt, a premium workwear brand known for making authentic products for hardworking people, in 1998 to bring advanced durability and fabric technology to its Extremes line. The collaboration led to a durable bond that has endured for nearly 20 years. Now, the two iconic brands are celebrating this history of collaboration through innovation and setting the foundation for a next generation of durable workwear in their new "Meet the Maker" series video.
This "Meet the Maker" episode takes viewers on a journey behind-the-scenes - through the Carhartt of today and past decades, including an archival piece dating back to the 1800s. It also debuts a limited-edition Multicam® Black camo print version of the legendary, fit-for-anything, Carhartt Chore Coat, built with the long-lasting durability of CORDURA® fabric. First produced in 1917, Carhartt's legendary Chore Coat is reimagined in honor of both its 100th anniversary and in celebration of the 50th Anniversary of the CORDURA® brand.