Only 51% of sales reps hitting quotas; 71% of customers ready to switch suppliers
Business-to-business (B2B) companies are facing anemic growth. To combat this, they’ve focused intensely on increasing market share, with the majority turning to mergers and acquisitions (M&A), as demonstrated by global M&A activity hitting all-time highs in 2015.
But relying on M&A is just a Band-Aid. If B2B companies are to achieve organic growth, they must win customers from their competitors and help their customers grow, generating more business for themselves.