The millennials (age 21-34) are here and now, with buying power. Traditional industries including industrial supply lag consumer retailers by about a half decade. Millennials consume information differently than the boomer generation, or even Generation X.  Distributors not already making adjustments will start to see declining returns.

It’s time to go to market with the Millennial Industrial Buyer in mind. Here are three reasons why focusing on the millennial buyer builds a competitive advantage: