ABUS, a worldwide industry leader in safety and security solutions, today announced a new strategic marketing partnership agreement with the Phoenix Suns that designates ABUS as the “Official Lock of the Phoenix Suns.” The first-of-its-kind category partnership for the Suns is also the first U.S. sponsorship for ABUS, whose North American operations are headquartered in Phoenix.
“We are excited to partner with a world-class organization such as the Phoenix Suns,” said Johannes Bremicker, President and CEO, ABUS USA. “This agreement is part of our corporate strategy to extend the brand visibility of ABUS in the U.S. Also headquartered in the Valley, we feel the Suns are a perfect match as we both have a strong history of success and are building for an even greater future.”