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The National Highway Traffic Safety Administration (NHTSA) is hoping an anti-texting-while-driving campaign will reduce the growing number of motor vehicle accidents that are caused by distracted driving.
The ‘U Drive. U Text. U Pay.’ ads will appear on television, radio, and digital platforms and will target motorists aged 18 to 34 – those who, data shows, are most likely to die in distraction-affected crashes.
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