Just by putting “Congo miners” in the title here will have most readers flipping to the next page. I learned this lesson years ago writing an article about workplace safety, or the lack thereof, in China. “Why did you write this article?” asked a reader. “I don’t read ISHN for articles about China.” Another reader opined: “Everybody knows nobody values life in a country like China.”
This piece was written long before China became the economic juggernaut it is today. Its vast economic arsenal threatens U.S. companies and has triggered a trade war. Hundreds of multinationals have set up shop in China. Today that article would be more meaningful to more readers.