We always hear the call from management, “We need more sales!” The call from the marketing team: “Sales needs to do better with the leads, they don’t close enough.” The sales team complaining that “these leads from marketing are horrible.” Same story, new year.
Fashion, political officials and the weather might change but the same call for “MORE SALES” seems to stick. For nearly 30 years I have been working within the industrial market and have been challenged with the same issue as others: How to get more leads and how to grow more sales. I have worked for a major national distributor, as a manufacturer’s rep, a manufacturer myself and now advise others on sales and marketing strategies and solutions, so I have seen all perspectives.