It’s finally here—the most wonderful time of the year… for shopping. People will visit retail stores to buy a variety of goods: the cleaning supplies they will use to prepare for holiday celebrations, the food and beverages they will serve at holiday gatherings, the holiday gifts they will give loved ones, and much more.
Economic projections suggest retailers should brace themselves for a heavy amount of seasonal shopping traffic this year. According to an October 2018 Gallup poll, 87% of Americans plan to shop and spend money on the 2018 holidays [Saad 2018]. The National Retail Federation (NRF) estimates retail sales for November and December 2018 will total as much as $720.89 billion, representing an increase of 4.8% over 2017 spending levels [NRF 2018].