True North + DragonWear: Introducing the evolution of our brand marks
It’s with great excitement that we share our re-energized brand identities for both True North Gear and DragonWear! The dynamic artwork brings a fresh, revitalized perspective to our brand marks that visually represent our unique progression as leaders and innovators within the industries we serve. Just as important a task was retaining elements of the original brand marks that make us recognizable. To achieve this, we worked extensively with design and brand professionals to analyze the heritage of our brand marks, and the fundamentals of their color, shape and structure.
The True North logo retains its familiar ellipse shape while incorporating modifications to the logo’s shape and outline. The continued inclusion of the north-facing arrow within the logo signifies our ongoing commitment to staying the course of our brand’s mission and values.