As competitor brands substantially increase their pre-paid freight order requirements, security hardware manufacturer Pacific Lock Company (PACLOCK) is taking the opposite approach. With the customer foremost in mind, PACLOCK is lowering the bar when it comes to free shipping on orders.

“We are reducing the order amount from $1,000 to $750 because, unlike our competition, we have managed our internal processes and vendor relationships in a way that we can share some of our cost savings. Apparently our competition is having troubles maintaining their levels of service,” remarked Gregory Waugh, President and CEO of PACLOCK.