Philip Morris declares the “Year of Unsmoke,” but launches new cigarette
A group of health organizations says Philip Morris International - one of the world’s largest cigarette manufacturers – is engaging in a “campaign of deception” by saying one thing and doing another.
The company recently introduced a new cigarette brand in Indonesia just weeks before announcing “The Year of Unsmoke,” a follow-up to claims that it wants a smoke-free future. Philip Morris Bold is being advertised to Indonesian consumers through large billboards and TV ads. Indonesia has some of the world’s highest smoking rates and weakest tobacco control laws. Philip Morris Bold is a kretek cigarette – a high-tar, high-nicotine clove cigarette popular in Indonesia. One pack of Philip Morris Bold costs just 85 cents (12,000 IDR).