We do what we do to obtain, avoid, or escape certain consequences. Consequences we work to obtain are termed "positive reinforcers." Consequences we attempt to avoid are "negative reinforcers."
But the context in which behavior is performed is also a factor. Some work environments make positive consequences for safety-related behavior (positive recognition or supportive feedback) a rarity. Meanwhile, the expectation of a negative consequence for observed at-risk behavior is omnipresent. In this organizational climate, people develop an unpleasant "failure-avoiding" mindset in lieu of a more desirable and self-motivating "success-seeking" outlook.