The e-cigarette wars: Youthful users at heart of battles
Dueling ads currently playing out on the nation’s TV screens show both sides in an escalating conflict involving manufacturers, health experts and federal regulators.
PSAs produced by the FDA warn American children about the dangers of e-cigarette use, or vaping. Meanwhile, e-cigarettes – whose makers have so far managed to evade the ban on tobacco advertising, despite the fact that the devices contain tobacco – are portrayed as health aids which can assist smokers in quitting the use of conventional cigarettes.