Pure Safety Group announces new brand strategy amid record-setting years of growth
Brand alignment to customer needs allows company to strategically scale its innovation, product portfolio and global reach for the future
Pure Safety Group (PSG) entered the safety industry in 2017 through a rapid succession of acquisitions and integration of four fall protection manufacturers. In just 12 months, it built a family of brands that includes Guardian, Checkmate, Stronghold, Web Devices and Norguard, a vast portfolio of more than 5,000 products, 160 patents, and a new corporate headquarters and training center in Houston. It also jump-started an aggressive innovation plan that resulted in the launch of 10 new products in the first half of 2019.
Now, as the world’s largest private company dedicated exclusively to height safety, PSG is simplifying the breadth of its offerings for customers by unveiling the next step in its brand strategy. This structure is aligned with end users’ unique needs, environments and industry segments. This strategy also allows the company to focus innovation and accommodate future growth within a strategic hierarchy of brands that are aligned to each other under the corporate entity of Pure Safety Group.