Flavors a big reason e-cigarette users start using
Amid the furor over Michigan’s recent ban on flavored e-cigarettes and skyrocketing rates of youthful vapers comes new research showing that flavors motivate individuals to start using electronic cigarettes (e-cigarettes) and are also associated with a stronger perception of being addicted to e-cigarettes.
Researchers the Tobacco Center for Regulatory Science of the American Heart Association surveyed about 1,500 U.S. e-cigarette users, aged 18 and older, to determine whether different types of flavors played a role in getting them to start and to continue vaping. Current users were defined as those who had used e-cigarettes within the previous week and for six months or longer and had used e-cigarettes on at least 20 occasions in their lifetime, regardless of whether they had smoked combustible cigarettes.