You might have heard that Apple has released a handy new app in its latest update to the Watch OS platform. Wearers can now track their noise exposure throughout the day, receiving real-time alerts when their environment is too loud. As one of the world’s leading acoustic measurement specialists, we like to keep up-to-date with developments in the market. Even though we already knew this app was in the works, we still tuned in to see its announcement on 10th September – along with the millions of dedicated Apple fans from around the world.
Apple is well known for creating genuinely life-changing technology, which many people claim began with the launch of the iPod in 2001. Since then, it has driven the mobile phone market to a point where nowadays, phones are seen as an extension of our very being. As a master of expanding markets, we have no doubt Apple’s development of this app can only be a good thing. Of course, there is no substitution for scientific instrumentation like the equipment we make, which is designed to measure a massive spectrum of sound in precise detail. However, the advent of this app will drive a more comprehensive appreciation of the harm that high noise levels can have on people’s health and well being. Raising awareness of this was one of our fundamental founding principles back in 1970.