You know you're in for some serious safety and health training when the first thing you see entering the classroom is Bernardino Ramazzini's classic text, "Diseases of Workers," sitting on a table alongside copies of the 1970 Occupational Safety and Health Act and the OSHA Field Inspection Manual.
Up at the front of the class, Rick Fulwiler, the former head of Procter & Gamble's worldwide safety and health department, is explaining how safety relates to the three main concerns of most CEOs: people (safety maximizes their productivity), brands (safe operations build public trust), and profits (each lost-workday case costs $24,600).