Most of us reading this magazine are mainstream baby boomers aspiring to better ourselves, according to ISHN's 14th annual White Paper survey. One way baby boomers are trying to improve their lot is by scurrying to invest in stocks, bonds, mutual funds and other investments. In this context, "safety" and "risk" take on new meaning, relating to the security of our investments.
It's difficult not to get caught up in the excitement of investing. We've just finished the third consecutive year of 20 percent-plus stock market returns, and the longest bull market in history has yet to fade away. During this run many baby boomers have seen their investments grow substantially. It's not unusual to find mainstream baby boomers with more than $200,000 sitting in company sponsored 401(k) plans or other investment accounts which they are responsible for managing.