Many people who start their own consulting business don’t understand marketing, or how a good marketing plan can make or break their business. As a matter of fact, they often confuse marketing with advertising, which is just one tactic in the overall strategy.
Marketing is everything you do to promote your consulting practice. It’s the way you dress, your phone mannerisms, and your business card. It’s your written brochures, advertising, proposals and projects, follow-up, and much more. In consulting, you are the product as well as the promoter, so you need to constantly think about how to sell yourself and your practice to others.